The Water Effect is a water conservation movement mobilizing a younger generation of people to address urgent water issues. The movement’s aim is to cut daily water use in half by creating positive water habits through ten simple solutions. Check out this short but important message from world-renowned surfer and environmentalist, Rob Machado.
The Water Effect is an endeavor created by Orange County non-profit, The Ecology Center, and Inside the Outdoors, an environmental education organization administered by the Orange County Department of Education. The campaign is partly funded by The Municipal Water District of Orange County, who has pledged support for three years. Other supporters include surf brand, Hurley, and the Rob Machado Foundation, who will help to spread awareness through videos, promotions, and prizes.